Observe the product experience
AMZ Mystery focuses on collecting and organizing observations about the product experience against an agreed brief.
Define the questions
Identify the parts of the product or experience the research should examine.
Gather observations
Use a structured approach so participants address the same core questions.
Review themes
Organize the observations to help the brand identify themes and possible next steps.
The service provides research inputs, not a promise of sales, search placement, or other commercial outcomes.
